Top Three Commercials

STARBURST
The first most effective advertisement commercial i liked the most was the Starburst commercial. I really liked this one becase it goes to the extremes of how the kid would lose all his friends just to keep from sharing his starburst. I think in this commercial they place the product in a bad place. Its against a red sweater which is bad because the product has red in it too, keeping it from standing out so much. Also, its too zoomed out. You can't really tell if its starburst or not until the end where they close up the product. The spokesperson is Robert's consciense. This is a wise choice because it shows a persons own point of view of the way they feel. Also, Robert is very funny looking to make the audience remmeber him. The target is for teens and young people because most of the people included in the commercial are teens. The message is that nobody wants to share his or her starburst so to prevent from sharing, have no friends! I think this is a male commercial because most girls wouldn't be so gutsy to do that. Also, at the end, he rips the guys shirt, which most girls wouldn't really do.

HEWLETT-PACKARD
This is a very interesting commercial. Its one of those commercials that nobody has thought about yet. They took a simple function of the product and added some imagination into it. This was my favorite commercial. They place the product at the beginning of the commercial only for a few seconds. It doesn't really focus on the product. I think they should've put the product into the commercial more. The spokesperson is the narrarator at the deletion center. It was a food choice for humor. The target of this commercial is more to older buyers. Mostly for casual use of the camera. The message is just a clever ad advertising the company. There isnt really any specific product being brought out. This commercial doesn't really have a specific target. There was a variety of gender included in here.

ICBC Counter-Attack
Drunk Driving Teenager Crash:
This was one of the commercials which affected me the most. It was one of those commercials which you'll remember for a long time. I really liked it because it shows the truth and reality of drunk driving. The product is the result of driving under the influence of alcohol. The spokesperson is the drunk girl in the passenger's seat. This is a very smart idea because its explaining the thoughts of a teenager, who are most likely to get into car accidents from driving drunk. The target is to new and young teenager drivers. The message is to not drink and drive for there will be very life changing consequences and even death. I think the target will decide anad think before drinking and driving after seeing how the kid flew out of the window and how fast everything could occur.

For the 2nd 50 points, you should view your top three commercials a second time, and look at the kinds of camera TRICKS that were employed in the filming of the commercial. Blog your thoughts on this as well, and be sure to include a link to the site. So, EACH of your 3 commercials should have AT LEAST a two-paragraph response. That's a minimum of 6 paragraphs total. Feel free to chat among your peers as you view the ads, but you must all blog a response individually. Again, this classwork is 100 points.

Advertising Companies

http://www.cpbgroup.com/;

http://www.tbwa.com/

http://www.grey.com/greyglobalgroupcontent.html; .

What is CPB's view on teamwork? How do they define advertising? Would you like to work there? Why, or why not? Your second stop is tbwa in NY. Does this agency have a different 'vibe' that you can discern just from visiting their site? How would you describe it? Final stop is Grey Advertising NY. Read the "About us" section, especially "our mission" and "careers." Compare and contrast this agency's web presence to that of CPB. How are their missions and philosophies different or alike? Make sure that in your blog, as you discuss these sites, you include links to their homepages.

CPB's view on team work is that it is very important to have a strong culture. Everyone in their company has an equal amount of work. Their biggest policy is to stop what they are doing if a person needs help at all. They define advertising as a way of approaching every day like its their defining moment. They don't see it as a service business.

Their advertising is different every day. I would very much like to work at CPB. One reason is because the environment there seems very solid and a place i would like to be in. They all work together and help each other with anything they need. Also, it seems like a lot of fun, approaching every day like its the defining moment of our lives.

TWBA seems like a more creative, serious, and inspiring company. It seems as if their advertising has morals and important information which inspires people to do better.

CPB and Grey have very similar views. They both want to attain the best out of the client. The work done in the companies are very important and efficient to them and will be relentless in achieveing the best. Also, the company cooperation is very important to the two. They both must have strong relationships with each other.

Volkswagon GTI

I think this new tool VolksWagon created is fun and very beneficial to customers. It lets us see what the car is really like with the features we hace chosen. Also, i think with this new tool, customers will be more curious about the product. Seeing all the new features and additions to the car will persuade us more. I know i was persuaded into wanting one. The new GTI tool is a very effective tool to advertise and the virtual test-drive helps us get a feeling of the car.

Super Bowl Commercials

http://www.youtube.com/watch?v=z5uxs4wQAhI
Bud Light - Axe commercial
I really liked this commercial because it showed how much people would go for bud light. It was a very funny amusing commercial.

http://www.youtube.com/watch?v=gJu5LkRpn2U
Toyota - Tundra Truck
This was also an interesting commercial. It got me curious if it really was possible. And there was alot of physics in this.

http://www.youtube.com/watch?v=aADTT_zgvec
Bud Light - King Crab commercial
This was my favorite commercial out of all the superbowl commercials. It was pretty funny how they made the crabs think the cooler of bud light was a King crab

VALS Survey

Experiencers

Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.


To my surprise, the result of my survey is somewhat true to my way of life. Variety and excitement are a must in my life. I cant stand to do the same thing over and over again. I must have change. Also, my energy comes from exercise, sports, outdoor recreation, and social activities. This is very true. I love being active and playing sports. I go running very often, also. Also, the Survey says that i spend alot of my money on clothes, entertainment, and socializing. I have been spending alot of my money on clothes and for food when eating out with friends lately.