VALS Survey

Experiencers

Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.


To my surprise, the result of my survey is somewhat true to my way of life. Variety and excitement are a must in my life. I cant stand to do the same thing over and over again. I must have change. Also, my energy comes from exercise, sports, outdoor recreation, and social activities. This is very true. I love being active and playing sports. I go running very often, also. Also, the Survey says that i spend alot of my money on clothes, entertainment, and socializing. I have been spending alot of my money on clothes and for food when eating out with friends lately.